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PAL Family Core Values

Back in the spring of 2011 the Chairman of PAL, Mark Attwood set out to really discover what was at the heart of PAL as a company. He worked out that it was the culture. The culture at PAL is extraordinarily different, and he wanted to work out what people really valued about working here.

So he got together a set of values that he thought were at the heart of what everyone showed at PAL. There were then lots of discussions, emails back and to and culture days to make sure that we had a set of values that we all agreed with, all had contributed to and all believed in.


Be Extraordinary With AMAZING service

At PAL, we want to amaze people by being extraordinary.

Emotionally connecting with our customers and partners and amazing them by going above and beyond what’s expected from a company at every opportunity is what makes PAL stand out.

We encourage every member of our team to be extraordinary every day.

Being extraordinary with service and experience, not with discounts or promotions, results in word of mouth which results in happier customers, happier partners, and happier team members.


Be Fearless, Look Forward to Change and Keep Optimistic

Part of being in a growing company is that change is constant.

If you are not prepared to deal with constant change, then you probably are not a good fit for a growing company like PAL.

Change is part of life, and especially part of business life in the 21st Century. It is the companies that adapt and evolve fastest that win the game.

But it is a very human trait to fear change.  We tend as people towards stasis, keeping the status quo. If we can break this pattern and view change with optimism, we will improve and grow much more quickly.

Let’s nurture an atmosphere where everyone can realise their ambitions. Let us support our co-workers and celebrate their success.


Have Fun and Express Yourself

At PAL, it’s Important to have fun at work!

Life is simply too short to work in a place where you can’t have any fun. We do not want to spend all this time and energy growing only to become a big, boring, corporate machine. It’s important to us that we can always laugh at ourselves, and each other.

We believe that when people are allowed to breathe and let their unique personalities shine through, it makes the company more innovative as a whole. We encourage positive craziness :)


PAL Core Value Number 4:

Look Everyone in the Eye with a Firm Handshake

The best way to build trust and faith, the cornerstones of our long-term success, is through open and honest communications.

Strong relationships that are open and honest in all areas – with our customers, our suppliers, our partners, our team members, our managers and directors – are what set us aside from most companies and allow PAL to achieve much more than without them.

If you can do this, you show that you are a centred and well meaning individual and people are far more likely to do business with you, and PAL. If you cannot do this, a limp fist with eyes averted says  that you are unsure of yourself, your role and PAL.

A company is a formalised social structure, like a family. The family that plays together stays together. A fundamental part of this is the ability to look everyone in the eye with a firm handshake.

You need to be able to trust that your team-mates are going to perform. Our customers need to be able to trust that we are going to deliver on our promises. They need to be able to trust that we will make amends if we get it wrong. You need to be able to trust that management will make decisions based on the priority to give the company maximum chances of survival and long-term prosperity.


PAL Family Core Value 5:

There Are No Problems, Only Solutions

Palovians are encouraged to not only see problems as opportunities, but to work out the solution to each problem – all problems have solutions, bar none!

We come up against brick walls every day in our working life and in our personal life.  Most people see the brick wall and give up.  They think it is too hard to scale, too long to walk round, the soil is too solid to dig under.  We encourage each other to get over these obstacles and if necessary, bash through them.  Whilst we accept that help is sometimes needed to find the solution to problems, the Palovians that shine are those that come to Management with the solutions ready prepared.

Linking in to this is how we strongly discourage blame culture.  When things go wrong, we admire our colleagues who hold their hands up and say, like George Washington, “It was I who chopped the cherry tree down”.


PAL Family Core Value 6:

Make do and Mend

PAL has always been about being able to do more with less.

Were not about spending money for spending’s sake. We are all aware that every penny that the business spends unnecessarily is money that could be reinvested into growth, training and the pursuit of excellence.

We watch cash flow, we pay our suppliers on time, we reuse and recycle wherever possible. We are all aware of the value in a pound and we hate waste.


PAL Family Core Value 7:

Have Belief and be Focused

Passion is the fuel that drives us and our company forward.

We all know where PAL is going; no one is in any doubt about this. Our leadership is clear and communicates the vision well. So much so that, our belief and determination to get there is embedded in the foundations of our company. Quite literally as we have our vision expressed in symbols under the office carpet!


PAL Family Core Value 8:

Be Humble

While we have grown quickly in the past, we recognize that there are always challenges ahead to tackle.

However good we become, whatever mistakes we make, we are no better or worse than any other person or organisation on this planet. Let’s all remember where we came from and never get cocky.

We have a duty therefore to share the fruits of our success with the less fortunate. Charitable giving is a mainstay of our company and we often take part in fundraising.


PAL Family Core Value 9:

Be Grateful

All success starts with gratitude.

If we cannot be thankful for what we have now today we do not deserve success in the future. So we encourage PALovians to be grateful for all the small things in their personal and working life.


“R-E-S-P-E-C-T. Find out what it means to me”

 Aretha Franklin was right! Respect is fundamental in all areas of our business. Respect for each other as colleagues is so important. We are the team, we have to work together and should respect each other to get the best out of everyone.

Respect for customers and suppliers is also completely necessary – without them we would have no business. Respect for our environment, both within the office and the wider environment. We have invested so much time, money and effort on creating a great environment to work in that we need to respect that everyone should be able to enjoy this without having to clean up after others.